“Thadd was brought in to drive PSP's digital transformation and developed the omni-channel strategy, including the launch of PSP's first eCommerce site.  He and his team successfully piloted a buy online pickup in store (BOPIS) program, and laid out the roadmap to deliver from stores. This was done by collaborating across the company to deliver a best-in-class site with robust features like real-time ERP integration for store-specific inventory and pricing. They also built a CMS enabling company-owned and franchise stores to upload and showcase store photos, store-specific promotions and highlight local events happening by store. "

“Thadd spearheaded the development and leadership of Carhartt.com's eCommerce and digital marketing strategy, building the digital team from the ground up. Sales grew rapidly and, more importantly, customer satisfaction was consistently high, driven by continuous innovation and user experience testing that created personalized and seamless customer experiences across all digital touchpoints .”

“First Brands Group, originally founded as TRICO, quickly expanded its portfolio to multiple well-known automotive brands, such as FRAM. Thadd led our D2C business and managed the strategic roadmap for branded sites during a period of rapid growth fueled by acquisitions.  He led a small but agile team to successfully re-platform acquired brand sites onto the Magento platform, averaging 3 months per site to re-platform after each brand kickoff. Direct sales on our D2C site grew 3X and marketplace sales 2X under his leadership when he worked for me from 2019-2020."